The Power to Deliver

Citadel Knowledge Box

March 6, 2015

What's in a name?

Citadel Drilling is asked by many why we chose to individually name our rigs and outfit them with an image that is chosen specifically by the members of that rig's team. Citadel’s CEO, Dan Hoffarth, describes below why it was so important to him that, as a Company, we involve our Rig Technicians in this process.

For me, it goes back to a tour of the Bomber Command Museum of Canada in Nanton, Alberta with my daughter, Gracyn, on a school trip.  In this Alberta prairie town sits a restored Lancaster bomber, the most successful bomber used by the Royal Air Force and the Royal Canadian Air Force during World War II. The Lancaster had speed, ceiling, and lifting power that no other aircraft of the day could match. Weighing 36,900 pounds empty, the Lancaster was capable of taking off with an additional 33,100 pounds of fuel and bombs; in other words it could almost carry its own weight again. The Lancaster carried 64% of the tonnage dropped by the RAF and RCAF during the war. The "Grand Slam", a 22,000 pound special purpose bomb designed to penetrate concrete and explode below the surface to create an earthquake effect, could only be delivered by the Lancaster.  Each of these bombers had artwork on the nose, and that artwork had deep meaning.

If a bomber crew was assigned a particular aircraft, they were sometimes able to choose the name and artwork, and this enabled a strong bond to develop between the men and the machine. During World War II, the personalization of an aircraft by giving it a name, painting an image on it, and in many cases doing both, began in the early months of the war, increased in frequency as the war progressed, and reached its peak in 1945. In the case of bombers, a bomb tally was often added and this provided a powerful visual record of the success and longevity of the aircraft.



"The name and nose art made it feel she was 'our' aircraft and would always bring us home."
-Jack McIntosh DFC (pilot of "Medicine Hat")

So, it is with great respect we have our crews name their rigs, with the intent to create the same powerful bonds amongst our trusted crews.  It also only seems fitting and deserving that a fleet of technically advanced equipment with the ability to deliver unmatched results be identified and revered by name.  Much like the Lancaster Bomber, The Titan and The Commander are creating an earthquake effect with their presence thanks to the pride and ability of their crews.


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